January 25, 2006

The Way, Incorporated was awarded two Crystal Egg Awards for marketing efforts within the food industry. The two areas of recognition are Ad Specialty and Writing. Representatives from TWI's marketing agency Multimedia International received the awards on behalf of The Way, Incorporated.

TWI is extremely grateful for the International Poultry Exposition's recognition. For a small company to be noticed amidst world-wide manufacturers, we really have to maximize our marketing budget.
View TWI's Writing Entry, by Kevin Erickson (pdf format)
View TWI's Ad Specialty Entry

TWI was also presented with three honorable mentions in the 2004 Crystal Egg Award competition.

Seen below is the press release from www.internationalpoultryexposition.com

Ad Specialty
Winner- The Way, Inc.
Honorable Mention- Van Beek Scientific

Brochure
Winner- Lubing Systems
Honorable Mention- United Promotions
Honorable Mention- Van Beek Scientific

Overall Booth
Winner- Safe Foods
Honorable Mention- Meyn
Honorable Mention- Lubing Systems

Poster
Winner- Novus
Honorable Mention- Investigacion Aplicada

Press Kit
Winner- Diamond Systems

Print Advertisement
Winner- Van Beek Scientific
Honorable Mention- Lubing Systems
Honorable Mention- Safe Foods

Promotional Campaign
Winner- Safe Foods
Honorable Mention- Van Beek Scientific

Special Event
Winner- Preventive Environmental Management

Video/CD Rom
Winner- Investigacion Aplicada
Honorable mention- Novus

Writing
The Way, Inc.